Posts tagged as BMW

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Small, Beautiful and Profitable Audi, BMW and Mercedes, each has a small percentage of overall automobile market share respectively while all being top three heavy hitters in the premium market. BMW remains #1 among the three in terms of worldwide numbers while Audi is reeling in real fast right behind Mercedes as the fastest growing brand. They have been innovating and inspiring us for years now, with sexy design, innovative space-frame, effective efficiency, possible alternative-powered options, exciting concepts, and there is no sign of stopping. And that’s a good thing. So, does the growth of BMW means the death of Mercedes? Does the acceptance of Audi into the top three premium hotspots means the demise of Lexus? Does the bigger number of sales from Toyota means Mercedes is dying? That would be absurd to assume such a notion if we were to be objective and factual of how dynamic market forces functions in the real world. Side-stepping that a little further, how about the fact that BMW didn’t invent the seat-belt means that it’s an awful company? How about the fact that Audi reinvented the all-wheel drive with its Quattro means Porsche will die because it doesn’t have Quattro? Apple’s market share is bigger than BMW’s or Mercedes’s or Porsche’s in the automotive market. What’s wrong with being BMW or Mercedes? Small and beautifully profitable while making a ding in the universe. It’s a wonderful position to be in.

Small, Beautiful and Profitable

Audi, BMW and Mercedes, each has a small percentage of overall automobile market share respectively while all being top three heavy hitters in the premium market. BMW remains #1 among the three in terms of worldwide numbers while Audi is reeling in real fast right behind Mercedes as the fastest growing brand.

They have been innovating and inspiring us for years now, with sexy design, innovative space-frame, effective efficiency, possible alternative-powered options, exciting concepts, and there is no sign of stopping. And that’s a good thing.

So, does the growth of BMW means the death of Mercedes? Does the acceptance of Audi into the top three premium hotspots means the demise of Lexus? Does the bigger number of sales from Toyota means Mercedes is dying? That would be absurd to assume such a notion if we were to be objective and factual of how dynamic market forces functions in the real world.

Side-stepping that a little further, how about the fact that BMW didn’t invent the seat-belt means that it’s an awful company? How about the fact that Audi reinvented the all-wheel drive with its Quattro means Porsche will die because it doesn’t have Quattro?

Apple’s market share is bigger than BMW’s or Mercedes’s or Porsche’s in the automotive market. What’s wrong with being BMW or Mercedes? Small and beautifully profitable while making a ding in the universe.

It’s a wonderful position to be in.